tech thoughts

Reality Check

I’m already sick of people saying “is that it?” or “just an iPhone 4S?”

If I was an Apple engineer I’d be insulted. Let’s look at the iPhone 4S compared to the iPhone 4:

  • New A5 processor
  • New dual GSM and CDMA world phone
  • New antenna design with switching
  • New camera with better still image capture and video recording
  • New bluetooth 4.0

Did I miss anything? This is a completely new phone. The only thing that isn’t new is the industrial design. So why does this one thing not changing, trump the monumental engineering effort that went into the iPhone 4S? Answer: it doesn’t.

People say that it has been so long since the last iPhone release that the new one should have had a new industrial design. Let’s not forgot that while Apple released the GSM version of the iPhone 4 in June of 2010, they also released the CDMA version of the iPhone 4 in February of 2011. Just 9 months ago. As someone who works in product development, I am always impressed by Apple’s release schedules, and the iPhone 4S is no exception.

And why do people care so much about its outward design? 99%[1] of them are just going to hide it away in a hideous case[2]. So for most, no one will be able to tell what phone one is using without looking at the screen, and that’s where magic of the iPhone really is. The software. The iPhone 4S will be the best hardware vessel ever at experiencing that software. That’s why I can’t wait to get my iPhone 4S, along with millions of other people.

[1] Data from Thin Air Marketing Research
[2] Myself NOT included

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